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What is the Diderot Effect

If you feel like you often buy things that you don't really need, you may be experiencing the Diderot Effect. The Diderot effect is a condition where a person continues to buy new goods as a result of ownership of new goods.

In fact, there are many examples of the Diderot effect that are close to everyday events. For example, after buying new clothes, you then buy new shoes, pants, or watches so that they can match your new clothes. Or for example when you buy a new car, you then buy a sound system, change wheels, new lights, so that your new car looks cooler.

The Diderot effect has been around since the 18th century from a French philosopher named Denis Diderot. The philosopher originally lived in poverty. At one time, he suddenly became rich because his library was bought by the Queen of Russia for a considerable value at that time, namely 1000 pounds.

What is the Diderot Effect?

When suddenly rich, Diderot began to be affected by the Diderot effect. Once Upon a time got a beautiful silk coat from his friend. He admired the beauty of the coat. Until one day he felt that the furniture in his apartment did not match the coat. He bought some new furniture that had expensive prices, such as tables, sofas, chairs, and even wallpaper to match it with a coat.

What did Diderot do to drain his wealth. Even he was willing to go into debt to follow this lifestyle. Finally Diderot fell into poverty again just because he wanted to match the appearance of the house with his luxurious coat.

This underlies the birth of the Diderot effect principle. In order not to get caught up in the Diderot Effect, there are several things you should do before buying new items.

  • Think before you buy, ask yourself whether you really need it or not?
  • Predict potential additional costs before you buy a new item. You also have to prepare additional costs in advance, yes!
  • Don't buy things just because of prestige. because it is needed.

To keep your finances safe, be careful with this Diderot effect, OK! Think again whether the new item you want to buy is really what you need or not.

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